Performance of Top 5 Meal Kits and Specialty Foods Apps in Australia Q3 2025

In the third quarter of 2025, the performance of top meal kits and specialty foods apps in Australia showcased diverse trends across weekly downloads and active users. Here's a closer look at how these apps fared on a unified platform, combining data from both iOS and Android devices.

Youfoodz: Custom Meal Plan saw a consistent pattern in weekly downloads, starting at around 3.5K in early July and peaking at 4.1K in mid-August. This app maintained a steady presence throughout the quarter.

HelloFresh: Meal Kit Delivery experienced a growth in downloads from 2.6K to over 3.1K by September. Active users began at approximately 52.4K and saw fluctuations, dropping to just under 40K by the end of September.

Vivino: Drink The Right Wine demonstrated a steady revenue stream, starting at $2.4K and slightly decreasing to $1.8K by the end of the quarter. Downloads were relatively stable, around 1K weekly, while active users peaked at 11.6K in early August.

EveryPlate: Cooking Simplified observed a notable spike in downloads in mid-August, reaching 1.3K, before declining to 757 by the end of September. Active users decreased from 9.9K in early July to just over 2.3K by the end of the quarter.

My Muscle Chef maintained a steady download rate, beginning at 776 and increasing to 873 by late September.

These insights, derived from Sensor Tower data, provide a snapshot of the competitive landscape in the meal kits and specialty foods sector in Australia. For more detailed analysis and additional insights, visit Sensor Tower's platform.